I did not notice this story earlier. It only came to me today while reading this post :
We have heard this story before. Remember the early 90's stories of Indian software engineers only working on low end maintenance projects? Or the early 2000 stories that only low end call center work is outsourced to India? What Dr. Bhargava says is likely to happen. The first that will test the waters are going to be younger educational institutions, those that have little to lose & a lot to gain. The Ox-Bridge/ Ivy Leagues will come in much later. But why should we quibble? Does the color of the cat matter as long as it catches the mice? If the new entrants offer value, they will have a market. If not, they will need to go back to the drawing board and rework their India strategy. Any one who is under the mistaken belief, that all a foreign university needs to do is to set shop in India and every one will flock to it, needs to read about the struggle of MTV, Pepsi, Coca Cola, Pizza Hut etc. to gain market share in India. India is an extreme value conscious market. You need to get your value proposition right to crack the market and the same will apply to higher education. The things our Government would have us believe ! If only we, as citizens, took the time and effort to understand these issues, we could dent such efforts from our government. |
0 comments:
Post a Comment